Where they find us
YTD"Search" = TRPL's Google listing surfaced on Search results pages. "Maps" = the listing surfaced on Google Maps. Different audiences, different intent — Maps usually skews toward people already planning a visit.
Discovery & intent
Daily · YTDProfile impressions (Search + Maps combined) shown as a line; direction requests + call clicks + website clicks shown as stacked bars. Direction requests are the closest leading indicator of an in-person visit.