Active members by level
Current snapshot| Level | Active | % of active |
|---|
Membership sales & revenue
Daily · YTDBars: memberships sold per day (left axis). Line: membership revenue per day (right axis).
Active members over time
YTDSnapshots of active membership count taken each nightly pipeline run. The series is prospective — it starts on the day this feature shipped and accumulates from there.
Sales by level
YTD| Level | Sold | Revenue |
|---|
Gift vs self-purchase
YTDGifted memberships — someone bought the card as a gift for another person. These convert to renewals at a different rate than self-purchases.
Auto-renew & retention
Current snapshotAuto-renew active = members with recurring billing on. High auto-renew share = lower churn. Any expiring in the next 30 days without auto-renew are outreach candidates.
Retention watchlist
Next 30 daysMembers whose cards expire in the next 30 days. The renewal-outreach window is roughly 45 days out from expiration — set that up in Constant Contact via a segment on expiration date.